Shrimp Buddy
The weakest viral campaign I've ever seen. Long John Silver's Shrimpbuddy.com is a little video of a guy going on a road trip with a man in a shrimp suit. It's about as genuine as Coke's summer road trip commercials with a bunch of teenagers encountering spontaneous poetry reads, and maigc shows.
Comments
On Dec 4 at 11:40 PM said:
Same for me - I can't say that it inspires me to eat shrimp...
On Dec 4 at 11:40 PM said:
i love shrimpbuddy! it makes me laugh every single time I watch it. :)
On Dec 4 at 11:40 PM said:
I love the shrimpbuddy! What shrimpbuddy has above the disingenuous Coke spots is that there's actually heart behind it. It's tongue in cheek and it has a sweet charm about it...up until the end of course. Even so, it's a couple of average guys, not supermodel wannabe skater kids doing what a corporation thinks is cool. It's about two guys doing goofy things that goofy guys would do on a trip...again, up until the end. It's made by the target audience for the target audience. Coke made a futile attempt at capturing a summer road trip and instead captured what a company thinks kids do on a roadtrip. If anything shrimpbuddy makes a joke of the Coke spot. Shrimpbuddy is great.
On Dec 4 at 11:40 PM said:
Did you watch the alternate endings at ljspopcornshrimp.com?
On Dec 4 at 11:40 PM said:
Don't slam the shrimpbuddy...it far outweighs the coke ads in sincere marketing
On Dec 4 at 11:41 PM said:
The alternate endings are hilarious! I hear there's outtakes floating around out there.
On Dec 4 at 11:41 PM said:
Genuine? I would guess that most people of average intelligence would recognize that Shrimp Buddy isn't going for "genuine" once they see the 6 foot guy in a shrimp costume pretending he's a real shrimp. It's a spoof, a farce, a parody. And it's damn funny.
On Jan 22 at 06:27 PM said:
A shrimp out of water.
On Dec 4 at 11:40 PM said:
I loved it!!! Cheesy and obscure....maybe a tad long. But, it was great - RIGHT UP UNTIL THE MOMENT THE GUY EATS THE SHRIMP!!! Bit of a disconnect for me, frankly.