Calorie-Burning Beverages?
From the Kansas City Star:
"A handful of entrepreneurs aim to take the term “diet drink” to a whole new level, promising to speed metabolism, burn calories and aid in weight loss. Though the niche contains tiny brands you’ve probably never heard of, Coca-Cola may get in the game.
Nestle, a partner with Coke on bottled tea products, has filed a trademark for a drink called Enviga. The two companies have been developing a tea that would burn calories, said four people familiar with the project. It may be carbonated and come in several flavors, including green tea, lemon/lime and orange.
In the meantime, companies are pushing products such as Skinny Water, a bottled water that claims to speed metabolism and spur weight loss; Celsius, which comes in cola, lemon/lime and ginger ale flavors and promises increased metabolism; and Fuze Slenderize, a fruity drink that touts ingredients known to aid in weight loss."
The article goes on to say that the success of these drinks depends on their ability to prove scientifically that they work. Substances do exist that increase the body's metabolism (the rate at which the body expends energy while resting), but the manufacturers will have to prove their drinks' safety as well. The kicker: drinks don't need FDA approval.
So what do you think? Is there value in this market? Of course there will always be those who skip from one "get-skinny-without-doing-anything" diets to the next, but is this something that the general, informed customer is going to buy (both literally and figuratively)?
Comments
On Dec 5 at 10:29 AM said:
Now this is my kind of diet...water!
Wonder if it works better if you take a bath in it! That's another daily function that could be helpful.
Side effects will be interesting.
On Dec 5 at 10:29 AM said:
Can't water just be water? Do we really need frankenwater? Is this site a spoof?
On Dec 5 at 10:30 AM said:
From Amy: Nope, no spoofing here. We don't make up the news - we just report it...
On Dec 5 at 10:30 AM said:
this is unbelieveable ----- i hate water but i WILL drink this if it has NO splenda or nutra sweet
On Dec 5 at 10:30 AM said:
Is no one conerned about the safety of these products. That no FDA approval is needed? People should just save themselves some money and drink tap water and go for a walk.
On Dec 5 at 10:30 AM said:
So it has some down to water. Well when everybody is so health conscious these days....water can also not be left behind......I all for it. Way to go healthy eating.....
http://www.welshjoint.info
On Dec 5 at 10:31 AM said:
HEAVEN HELP US! WE COULD EAT AND DRINK AND GET THIN.. without too much effort..
IF ONLY THAT WERE TRUE!!
I dont know if it is.. but I LOVE THE CONCEPT!!
and remember the taste too!
On Jan 22 at 06:07 PM said:
go to the gym, work out at home, climb some stairs, clean your house, eat moderations of food,drink regular water and you can be skinny. It is all in motivation.
On Nov 13 at 11:35 PM Bob said:
You have to be kidding. I know you are just reporting the news, but you can't eat and not exercise. Even if chemically something can cause you to burn more calories per hour doing nothing, you still have to burn more calories than you consume. That is a medical fact and if we do chemically overcome this fact, then to what harm. Also, as we have learned over the years, even if something does no direct harm to you, what about any children you conceive after drinking this stuff? Ok, nuff said.
Bob
On Nov 27 at 11:17 AM TexagnosticZ1 said:
G'day
I'm new! Love the site, thanks!
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Laterz
On Feb 4 at 01:22 PM marcuswotznika said:
Just want to say that you have a really informative and amazing site.
Really helped me further, much thanks :-)
On Mar 27 at 03:46 PM Nazia said:
haha frankenwater!
there's also peach and berry flavoured evingas!
On Dec 5 at 10:29 AM said:
I think that it is a fantastic idea, as long as they do not include sugar nor artificial sweetners. The carbonation is what many people desire, which may take a lot of people off of the artificially sweetened soft drinks.