The newest ice cream flavor from Ben & Jerry’s—“Schweddy Balls”—is not going over well at all with the national conservative group known as One Million Moms. The group,a division of the Mississippi-based American Family Association, is calling for a boycott of the ice cream.
“The vulgar new flavor has turned something as innocent as ice cream into something repulsive," read a statement released by the group. “Not exactly what you want a child asking for at the supermarket.”
The limited-batch ice cream flavor was inspired by a Saturday Night Live sketch of a few years back which featured guest host Alec Baldwin as bakery owner Pete Schweddy, who was promoting some of his holiday baked goodies on an NPR radio show.
The new flavor features vanilla ice cream with a hint of rum and fudge-covered rum and milk chocolate malt balls.
"For a long time, I thought that 'Here Lies Pete Schweddy' would end up on my tombstone," Baldwin said in a statement announcing the release of the ice cream. "Now, thanks to Ben & Jerry's, the goodness of the Schweddy family recipe won't go with me to the great beyond."
Officials at One Million Moms apparently fail to see the humor. The group is asking the public to send correspondence to Ben & Jerry’s PR manager to request that no additional batches of the ice cream be distributed.
"Also, highly recommend they refrain from producing another batch with this name or any other offensive names or you will no longer be able to purchase their products," a statement read.
Sean Greenwood, a spokesman for Ben & Jerry's, said the Vermont-based company has received "tremendous outpouring of support" since the launch of "Schweddy Balls," which will be available through the end of December.
"It's a great flavor and our fans know it," Greenwood told FoxNews.com. "They get it ... It's flying off the shelves in a lot of places."
Greenwood said the company has received roughly 500 emails in support of the flavor and roughly the same amount criticizing the ice cream name.
Sounds like another Red State/Blue State divide, doesn’t it?
In his opening monologue on last Saturday night's SNL season premiere, host Alec Baldwin mentioned the Schweddy Balls controversy. "If they didn't like that flavor, they probably won't like the newest one, "Go Fudge Yourself,'" Baldwin quipped.
For more insights and innovations check out CultureWaves®, the place to go for the latest observations in the World Thought Bank – events, ideas, trends and more. Add your own thoughts about anything in life – entertainment, design, technology, well-being and, yes, food trends. And, take a look at a few of our other Hot & Cool Food Trends'