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Do Fast Food Customers Want to Know?

Hot & Cool Trends

By Cari Martens

Ever wonder how many people stop to peruse the nutritional information provided at fast food restaurants such as McDonald’s and Burger King?

Researchers from Yale University in New Haven, Conn., went undercover to observe customers at a number of quick-service restaurants, including those two burger giants, as well as Au Bon Pain and Starbucks. In their study, only 6 people out of 4,311 stopped to look at nutritional info offered in brochures or on posters.

Six people out of more than 4,000! That’s roughly one-tenth of one percent.

The research did not explore how many people read nutritional data provided on the restaurant chains’ websites.

The authors of the Yale study recommend that fast food outlets display nutrition info more prominently in stores to increase readership.

We wonder how many people eating at these types of restaurants really want to know how many calories are in a Whopper, Big Mac, cinnamon roll, or latté. No matter how big the poster or how glossy the brochure.

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