The crowdsourcing trend continues to make its way through the food business. Crowdsourcing is the practice of a company reaching out to consumers for help in new product development, and in the naming and marketing of products. These efforts often come in the form of contests such as this promotion from the folks at Dunkin’ Donuts.
The donuts-and-coffee chain has announced the 12 finalists in the “Create Dunkin’s Next Donut” contest who will compete for the chance to win a $12,000 grand prize and have their donut creation sold in participating Dunkin’ Donuts restaurants throughout the country.
Nearly 90,000 people channeled their imagination and inspiration to submit their personal donut masterpiece for Dunkin’ Donuts’ second annual contest. Now people can vote for their favorite finalist online through May 3 at www.dunkindonuts.com/donut.
This year’s lucky dozen includes:
“Cop Cake” – A cake donut with chocolate icing, topped with white sprinkles and chopped Reese’s® Peanut Butter Cups (Chris Schinnerer, Clackamas, OR)
“Full Moon” – A cheesecake kreme-filled donut with white icing, topped with shredded coconut and Hershey®'s Vanilla shavings (Pat Cooper, Ponte Verde Beach, FL)
“I Like You a Latte” – A chocolate cake donut with maple icing, topped with white and chocolate sprinkles (Rosemary Burian, Joliet, IL)
“Let Freedom 'Ring’” – A blueberry cake donut with white icing, topped with red and blue sprinkles (Jack Turchetta, Cranston, RI)
“Mango Fandango” – A berry mango-filled glazed donut, topped with pink and orange sprinkles (Rachel Llanes, Miami, FL)
“Monkey-See Monkey-Donut” – A bananas foster-filled donut with chocolate icing, topped with Reese’s® Peanut Butter Cup shavings (Rachel Davis, Sharon, MA)
“Mornin’ Paper” – A chocolate butter kreme-filled donut with white icing, topped with chocolate sprinkles (Catherine Kunkle, Pittsburgh, PA)
“Much A Do About Nut Things” – A chocolate cake donut with peanut butter icing, topped with shredded coconut and chopped roasted almonds (Stefanie Schwalb, New York, NY)
“Nut N’ Fancy” – A peanut butter-filled donut with chocolate icing, topped with Reese’s® Peanut Butter Cup shavings and whole Reese’s® Pieces candies (Lisa Burns, Medford, NJ)
“Pumpkin to Pie-n For” – A pumpkin cake donut with maple icing, topped with Hershey®'s Cinnamon Chips shavings and graham cracker crunch (Kelly Rice, Orlando, FL)
“S’morgasbord” – A marshmallow-filled donut with chocolate icing, topped with graham cracker crunch (Chris Wiley, Medford, MA)
“Snack-o-Lantern” – A pumpkin cake donut with maple icing, topped with Hershey®'s Cinnamon Chips shavings (Jennifer Hayes, Hardwick, MA)
Finalists were selected based on the following criteria: use of ingredients in donut combination, donut name and donut story. You can learn more about the inspiration behind each donut, by visiting www.dunkindonuts.com/donut.
Each finalist wins $1,200 and a year’s supply of donuts. They will also travel to Dunkin’ Donuts University in Braintree, Massachusetts courtesy of JetBlue Airways, the official airline partner of the contest, to compete in a bake-off before Dunkin’ Donuts’ culinary team and company leaders. The winning donut will be selected based on the outcome of the bake-off and America’s online public voting. The grand prize winner of the “Create Dunkin’s Next Donut” contest will be unveiled on National Donut Day, Friday, June 4, 2010.
“As we celebrate our 60th birthday, the overwhelming positive response to the “Create Dunkin’s Next Donut” contest highlights the passion people have shown for our brand since 1950 and the moments of happiness and delight our donuts create every day,” said John Costello, Chief Global Customer and Marketing Officer at Dunkin’ Brands. “We salute our dozen finalists and thank everyone who participated in the contest for their creativity and originality, and we look forward to seeing which donut is named the grand prize winner.”
OK, people, looks like it’s time to judge the donuts.
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