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Former 'Housewife' Bethenny Frankel Sparks Skinny Cocktail Trend

Hot & Cool Food Trends

Bethenny Frankel, former natural foods chef and veteran of Bravo’s hit reality TV show, “Real Housewives of New York City,” struck it rich this spring when the 40-year-old entrepreneur sold her line of low-cal ready-to-drink Skinnygirl Margaritas to Beam Global Spirits and Wines for a reported $120 million.

This month she’s introducing her latest concoction, Skinnygirl sangria, in stores across the U.S., appearing in select locations to autograph bottles of the stuff.

Of course, she’s still a big reality star on  cable TV with two other shows airing on Bravo: “Bethenny Ever After” and “Bethenny Getting Married?”

Her Skinnygirl cocktails were inspired by a recipe she shared on "Housewives," offering tasty indulgence without all the calories. Her skinny cocktails clock in at 100 calories per 4-ounce serving.

Frankel’s “skinny” cocktail concept has spurred a definite trend in the restaurant and beverage industry. Bars and eateries across the country have added “skinny” drinks to the menu, in both alcoholic and nonalcoholic versions. After all, it just sounds so much better than “Diet” or “Low Calorie.”

Some examples:

  • Cheesecake Factory launched a line of Skinny Cocktails earlier this year, each containing 150 calories or fewer
  • Chic Philadelphia restaurant Valanni offers a menu of nine Skinny cocktails
  • Ram Restaurant & Bakery, a small chain in five states, offers a Skinny Lime Bite Cooler made with Captain Morgan Lime Bite Rum and Diet Coke (80 calories)
  • Skinny Pink Lemonade, served at Ruby Tuesday (non-alcoholic)
  • Skinny Bitch (diet soda, vodka and lime) available in numerous outlets
  • Skinny Colada (pineapple, coconut water, rum) found in many places

These better-for-you cocktails are aimed primarily at women, but there have been scattered reports of men ordering them as well. Seems lots of imbibers are thinking thin these days, as long as you call it “skinny.”

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