This week, one of America’s most iconic brands will try to save the world from the Mayan-predicted December 21 apocalypse by appeasing the Mayan gods with a large sacrificial offering of JELL-O Pudding.
According to the makers of the popular dessert product, the brand will attempt to stave off the end-of-the-world scenario by offering pudding to the Mayan gods instead of the traditional, boring vegetable sacrifices made in the past.
JELL-O is sharing its big plans with 60- and 30-second TV spots called “Fun to the Rescue,” created by its ad agency, CP+B (view below). JELL-O will also sponsor apocalypse-themed programming on cable networks throughout the week, all part of the goal to “fun things up.”
“Food has been over-intellectualized in the world with 24-hour cooking channels and molecular gastronomy,” said Greg Gallagher, Senior Brand Manager, JELL-O, Kraft Foods Group, Inc. “Fun is in the DNA of JELL-O and by inserting ourselves in the cultural conversation of the Mayan apocalypse, we will remind people to have some fun with their food.”
To “fun things up” during the potential impending apocalypse, the brand will be engaging spontaneous, fun-seeking Americans by inviting them to share what they’d like to accomplish in the off chance JELL-O is unable to save the world. Through December 20, the brand will randomly select 12 entries each day to win $100 to use toward completing their bucket list.
Here’s how you can enter:
· Follow @JELLO at Twitter.com/JELLO
· Tweet @JELLO with hashtag #funpocalypse
· Share what you’d like to cross of your bucket list if the world does end this week from the Mayan apocalypse
See the complete contest rules here.
As part of the “funnest” sacrifice ever, JELL-O commissioned a national consumer survey* to understand Americans’ perceptions about the Mayan apocalypse. The survey found that while 96% of Americans believe the world will not end, surprisingly, 4% of Americans actually believe it will come to an end on 12/21/12. However, that doesn’t stop people from celebrating, as 82% would “party like there’s no tomorrow” if the Mayan prediction were in fact true. Other survey results include:
· If the world were to end, Americans would be most excited about never having to pay taxes again (52%), followed by never counting calories again (24%)
· 18% of Americans would “hide under their bed” if the Mayan prediction were true
To help inform the public about their efforts to help save humanity, JELL-O has enlisted street teams to bring the fun to five major metropolitan areas where they will hand out leaflets and notify the public that “the end isn’t near, the fun is” thanks to the brand’s efforts. And as part of their mission to “fun things up,” JELL-O is marking the end of the Mayan calendar by partnering with Someecards to offer a unique set of end-of-the-world-inspired, electronic greeting cards, helping consumers have a bit of fun before the apocalypse. You can view the cards and site at: http://some.ly/Y2uDpk
For more information on how JELL-O plans to save the world or the new campaign, visit www.funpocalypse.org.
*According to a JELL-O survey conducted by Wakefield Research among 1,000 nationally representative U.S. adults, ages 18 and older, on November 28 – December 4, 2012.