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McDonald's 1955 Burger a European Sensation

Hot & Cool Trends

Fifty-six years after Ray Kroc opened the first McDonald’s drive-in restaurant in Des Plaines, Ill., a burger named after that inaugural year has arrived in on the McDonald’s menu in France.

As reported on BurgerBusiness.com, the 1955 burger was first launched as an LTO in Germany last fall, and is now a popular item on the Mickey D's menu board for the chain’s locations in Spain, Portugal, Italy, Austria, Belgium, Sweden, Denmark and Switzerland. It’s expected that the 1955 will soon land on menus in the UK.

The funny thing about the burger’s surprising success is…there’s not really anything very special about the 1955. Its ingredients are beef, lettuce, grilled onion, tomato, bacon, ketchup and smoky barbecue sauce on a “gourmet bun.” Then again, the first burgers Mr. Kroc offered were just beef, grilled onions, pickles, mustard, and ketchup on an ordinary bun (sold for around 15¢)...and they've sold well for...56 years and counting.

So far, there are no indications the 1955 will be introduced in the company’s 14,000 locations in the USA.

Not sure why exactly, but we’d guess this honest-to-goodness, plain jane burger would go over quite well in North America, too--as long as it was priced right.

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