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Sharapova Serves Up Something Sweet to Eat

Hot & Cool Food Trends

Tennis superstar Maria Sharapova has been one of the top product endorsers over the past decade. She’s been tabbed as the world’s highest paid female athlete by Forbes magazine, netting endorsements totaling some $22 million in 2012 through June. Her total income, with tennis winnings, comes to nearly $28 million in that time period. She was Bing.com’s most-searched-for athlete in 2011.

Now the Russian-born Sharapova is getting in on the ground floor with a product of her own, a new candy called Sugarpova. The line of gummies comes in a dozen sweet and sour flavors with such names as Sporty, Cheeky and Flirty. The Sporty gummies are shaped like little tennis balls; others look like sunglasses, hearts or lips. A 5 oz. bag sells for around $6 online.

“I’ve learned so much from different brands, whether it’s advertising or marketing,” Sharapova said in an interview this week in New York. “Their knowledge kind of came together in my brain and it was that inspiration that led me here.”

Sharapova, who says she’s always had a sweet tooth, was in New York this week competing in the U.S. Open. Earlier this spring, she captured the French Open title to complete the career Grand Slam. She took silver in this summer’s Olympics, losing in the Final to Serena Williams.

Here’s an interview she gave with Bloomberg News about Sugarpova.

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