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TrendWire, January 5, 2008
The Food Channel TrendWire
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| January 5, 2009 • Volume 23, Number 1 • http://www.foodchannel.com |
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IN THIS EDITION
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Sodium Tagged as the Next Big Nutritional No-No
Year after year, we get news of the latest food-related health problem. Whether it’s the once miracle food margarine or cancer-causing chemicals in french fries, it seems we’re never without a dire warning on the consequences of pursuing our current dietary practices. While 2007 brought us the banning of trans fats and 2008 upped our awareness of high-fructose corn syrup (HFCS), 2009 may well be the year we are educated on the role that sodium is playing in our diets.
The Center for Science in the Public Interest (CSPI), dubbed by some critics as the Food Police for their relentless attacks on all things foods, issued a report in December comparing the salt content of various packaged foods and restaurants foods, noting changes between its 2005 and 2008 versions (you can find the report at http://cspinet.org/new/pdf/saltupdatedec08.pdf). In a press release on the organization’s website, its executive director, Michael F. Jacobson, says, “The food industry is knowingly overusing a chemical that can cause crippling disease or early death. Despite 30 years of unkept promises from food companies, nothing has changed. The average sodium content remains dangerously high. The next (presidential) Administration can’t sit by incuriously as chain restaurants and food manufacturers recklessly turn Americans’ brains and hearts into ticking time bombs.”
Two major obstacles exist to wide scale use of these substitutes: cost and consumer preference. To marinate a chicken breast for example, using a quality salt substitute costs a restaurant chain more than a consumer is willing to pay for it. So until the cost for the more healthy additives comes down, consumers may have a tough time finding products reformulated with the healthier salt substitutes. The other piece of the equation is consumer taste preference. Some products seem to taste better with salt substitute products than others during consumer taste tests. Potato products such as french fries seem to still hit tasters’ palates in a pleasing way, while marinated and cured proteins are less appealing. It’s probably a question of “when” rather than “if” sodium goes the way of trans fat, so continue to watch this trend as it impacts all areas of the food industry. |
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