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Why Do Food Marketers Focus on Gen Z?

It's all in the numbers.

generation z Photo Credit: Society for Human Resource Management

If it feels like food and beverage product marketing is speaking to everyone but you, it could be blamed on the year you were born. A recent article in AARP Magazine looks at generational pull by numbers when it comes to marketing dollars. 

  1. The Greatest Generation is also our oldest, being close to 90 years of age. They account for approximately 3 million people. 
  2. The Silent Generation, ages 71-88 represent 26.2 million.
  3. Baby Boomers, ages 52-70, who for decades ruled marketing due to the sheer size of the group, now represents less than 73 million. 
  4. Generation X, ages 36-51, is actually smaller in size than Boomers, Millennials and Generation Z at 65.9 million. 
  5. Millennials are no longer the only belles at the ball with 75.5 million. The last of that generation is now in college and at the top end, are middle to senior managers in the workplace.
  6. Generation Z is the new jewel in the marketing crown at 77.9 million. Not to mention the first of that generation is now beginning to graduate high school and already has significant purchase power.