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Winter Fancy Food Show Underway

Show Starts in San Francisco

The 37th Winter Fancy Food Show is going on this week at the Moscone Center in San Francisco. The event is a showcase of new foods and beverages from emerging companies and industry veterans alike.

The show is the largest marketplace devoted exclusively to specialty foods and beverages on the West Coast, and the largest ever in exhibit space in San Francisco, its longtime West Coast home. It opens as the National Association for the Specialty Food Trade, Inc. (NASFT), the show’s owner, celebrates its 60th anniversary.

The exhibit halls feature 80,000 specialty products representing the latest in chocolate, cheese, olive oil, spices, ethnic specialties and natural and organic products from food artisans, importers and entrepreneurs from 35+ countries and regions.

Among 1,300 exhibitors, more than 160 specialty food companies are new to the show, and a special section features 30 emerging food entrepreneurs. Italy has the largest international pavilion, followed by Germany, France and Canada. The American Cheese Society presents dozens of artisanal cheeses; the Brewers Association has a pavilion with craft brewers from Hawaii to Maine.

The Fancy Food Show is open to professionals in the specialty food trade only. It is closed to the general public.