CultureWaves
Starts outside the traditional boundaries of your business. We translate Life into fresh perspectives unique to your category. Every day our team is capturing new evidence of what people are doing, allowing us to develop a forward-looking perspective and identify the underlying emotional drivers of their behaviors. Learn more about CultureWaves.

Food and life come together based on human needs, human emotions and human truth—and they all converge in Food Forward. This revealing and far-reaching series brings you evidence of new behavior as it relates to food and valuable perspectives only available from CultureWaves. It’s your window to where food is going—and where life is taking it.

Several on-trend perspectives will be available for purchase throughout the year, each covering a topic in insightful detail and key points to consider. With each purchase, you’ll receive a topline synopsis, a full narrative, insights from authentic consumer voices, a PowerPoint presentation of key points, and a wealth of evidence from CultureWaves delivered via a viral widget to help you leverage the information to your full advantage.

Click here to see how to purchase.

Sensory

The Sensory Report: A Sensuous Encounter with Food

Food is no longer just about the act of eating; it’s about rediscovering the art, entertainment, and enjoyment of eating.

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Food Renegades

See the future of food innovation through the eyes of culinary hackers who are mashing up tomorrow’s mainstream dishes today and incorporate those insights into your new product development efforts.

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Private Brands: From Last-Choice Alternative to First-Choice Competitor

Private brands used to carry a stigma, but now drive nearly a quarter of grocery sales. Consumers are paying attention to store brands—and so are we. Now you can use what we’ve learned to your advantage.

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The Global Flavor Curve: American is the New Ethnic

We are a nation of food scavengers. Once our forefathers tilled the soil, and hunted game for their food, now we roam the aisles and search the menus to satisfy our palettes.

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