DOVE CHOCOLATE DISCOVERIES™ Dips Into At-Home Sales Business

From The Kitchens of The Food Channel

New Business Model Sells Chocolate Treats

Posted by Editor from The Food Channel®

Imagine a room filled with friends sitting around tasting and oohing and ahhing over chocolate…rich, premium dark, milk and white chocolate. Chocolate candies, chocolate desserts, chocolate beverages and more.

Imagine learning about chocolate, tasting chocolate, and sharing that experience with other chocolate lovers.

The home-sweet-home scenario is what drives sales for DOVE CHOCOLATE DISCOVERIES™, the new at-home chocolate enterprise from MARS^® Snack Foods U.S., the world’s leading maker of chocolate confections.

DOVE CHOCOLATE DISCOVERIES™ is hoping to recruit a network of citizen chocolatiers the same way Mary Kay Cosmetics has developed an army of at-home makeup salespeople, many of whom are now cruising around in pink Cadillacs.

It’s a Party…Literally.

Following the business model of Mary Kay, Tupperware, and other pioneers of home party businesses, DOVE CHOCOLATE DISCOVERIES™ products are sold by aspiring entrepreneurs. They provide the impetus for people to then host chocolate tasting parties in their own homes. Invited friends and relatives gather to sample an exclusive line of chocolate products not sold in any store. Who can resist an evening among friends tasting heavenly chocolate treats?

“It doesn’t even feel like selling,” says chocolatier Jill Young. “I don’t have to twist any arms. Even in tough times, people still want to treat themselves to a little chocolate.”

The wide array of DOVE CHOCOLATE DISCOVERIES™ products includes ready-to-eat chocolate treats, smoothie and martini mixes, chocolate chai tea, brownie and cookie mixes, baking chocolate, mousse mixes, even special tools for creating decadent desserts and fancy homemade chocolate candies.

Chocolate Is Hot. Home Entertaining Is Cool Again.

Last year 17 billion dollars worth of chocolate was sold in the U.S. and the fastest-growing brand of premium chocolate is DOVE^®. Plus, the state of the economy has led to more people entertaining at home today—one more factor that may benefit DOVE CHOCOLATE DISCOVERIES™ home sales venture.

101 Ways to Make Chocolate Goodies

DOVE CHOCOLATE DISCOVERIES™ has created dozens of recipes for its products, ranging from Chocolate Tiramisu and Chocolate Sundae Pie to chocolate-based cocktails to Savory Chocolate Steak Sauce and Chocolate-Balsamic Salad. These can be found online at Dovechocolatediscoveries.com. Plus many are available on The Food Channel in the DESSERTS category. Just type “Dove Chocolate” in the recipe search box.

If you think you might be interested, the website also lays out its case for becoming a DOVE CHOCOLATE DISCOVERIES™ chocolatier. The company says there are now chocolatiers in 48 of the 50 states.

According to the company, 40% of all women are said to be chocoholics. If that’s true, this could be a pretty sweet business to get into. Perhaps we’ll soon see chocolate color Cadillacs rumbling down the road.

Comments

We'd love to hear from you

dove chocolatier

2009-04-28 07:17:28 UTC

I love being a Dove Chocolatier,the products are nice and easy to work with,the taste is out this world,and so versatile,almost each one them can be used together or separate or in other recipes.And yes I am going to be driving one those Chocolate Cadillacs,that is my goal. It really is the sweet life !

Charlotte

2009-04-28 09:16:20 UTC

I'm a new chocolatier, and would like to know what Chocolate Cadillacs? I don't remember reading about that in my handbook? Where is the info on this as that would be a wonderful long rang goal for me to work on. Thank you!

Robyn

2009-04-28 10:37:23 UTC

Chocolate Cadillac??? No, I want a Hot Chocolate (color) MINI Cooper Clubman! That is if we're getting cars. Not sure about that, but I absolutely love this business! I get to talk about my passion, chocolate, and how great it is at Dove! Dove Chocolate Discoveries makes it easy to party and entertain with confidence and creativity.

Bonbon Babe

2009-04-28 16:27:54 UTC

Being an Independent Chocolatier for Dove Chocolate Discoveries is not only rewarding, it's FUN!! It is such an easy way to make some extra money and it sure doesn't cost a lot to get started. I highly recommend it to everyone, male or female.

chocolatediva

2009-04-29 06:14:20 UTC

Being a Chocolatier for Dove Chocolate Discoveries is the best job I have ever had!!! I love going to parties everyday and sharing fantastic food with friends, family and new friends. It's also a great supplement to my budget. People rave about the ease of making our cookies and brownies and absolutely love the mousse! Not everyone can say they go to work to have FUN!!!

nancymb

2009-05-01 06:57:37 UTC

I'm biased because I've been enjoying 'the sweet life' as a Chocolatier! Not only does Dove provide all the tools to start earning $$$ quickly, it also provides nourishment for the soul. It's such an incredible feeling to put smiles on the faces of guests at the tasting party. Everyone loves the multiple ideas we share for enjoying our products & all the exclusive Dove products they're able to sample.

dee wilson (dove chocolatier)

2009-07-23 08:22:02 UTC

I love being a Dove Chocolatier. I recently started in the Erie, PA area. It's a great way to make some extra money.

chocobarb

2009-11-10 10:40:25 UTC

chocobarb

2009-11-10 10:45:06 UTC

Sounds great. I find that sharing Healthy Chocolate is guilt-free, for myself and my customers and also tastes delicous. I've actually lost weight while eating the healthy chocolate.