Great...Make that GRAPE...Sneakers in Tennis Match Between Reebok and Kool-Aid

By Cari Martens

Scented Tennis Shoes? Two huge iconic brands are hooking up and becoming one…Reebok pairs with Kool-Aid for a fun spring collection. Grape, Strawberry, and Cherry launched on February 1, with Orange, Lemon and Lime hitting stores on March 15. It’s a co-branding strategy that comes under the heading of “Instant Classics.” Not only does Reebok pick up the Kool-Aid classic colors, but each shoe comes with a scent-infused sock liner.

The fruit-scented sneaks are only offered in toddler, pre-school, grade-school and men’s sizes. Sorry, ladies. The collection ranges from $50-$75 and can be purchased at undergroundstation.com or select Reebok retailers.

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